I joined an independent startup with a visionary mission: to create a groundbreaking platform tailored explicitly for video creators.

• Timeline: 1 year
• My Role: Product Designer Lead
• Collaboration: PM, Developer, 3 Users
• Platform: Figma

In my role, I took on the challenge of building a solution to revolutionize how video creators interact with their clients. To ensure the platform's success, I conducted extensive user interviews to understand this creative community's unique needs and pain points.

One of the critical challenges faced by video creators and their clients was the communication gap. Without a dedicated platform, it was difficult to visualize the final product before production began. Additionally, the video production industry had various, often intricate, standards and specific document formats that were used throughout the production process. This diversity in standards further complicated the collaborative process and led to inefficiencies.

To address these challenges, I spearheaded the creation of an all-in-one platform. This comprehensive solution streamlined communication between video creators and their clients and offered a range of tools and features. These included portfolio management, a reference search engine, scriptwriting assistance, and a robust project management system with a customizable pipeline. This unified platform provided video creators with the tools they needed to enhance collaboration, simplify workflows, and elevate the overall quality of their work.